A Brand New Day: The YMCA Unveils New Brand Strategy to Further Community Impact
A Brand New Day: The YMCA Unveils New Brand Strategy to Further Community Impact
The Dayton area community to benefit from the YMCA of Greater Daytons focus on youth development, healthy living and social responsibility
Dayton, OH - July 20, 2010 For the first time in 43 years, the YMCA of the USA has unveiled a new brand strategy to increase understanding of the impact that YMCAs make in communities across the country. The YMCA has the unique capacity to address many of the challenges facing the nation today. Through its new brand strategy and framework, the nonprofit will extend its reach into communities to nurture the potential of youth and teens, improve the nations health and well-being and provide opportunities to support neighbors.
The new brand strategy the result of more than two years of analysis and research was introduced on Monday, July 12, 2010 at a National Press Club event that included leaders from the philanthropic and nonprofit communities. As part of the event, the YMCA unveiled a new, more forward-looking logo that reflects the vibrancy and diversity of the organization, and a framework that focuses resources on three core areas: youth development, healthy living and social responsibility. The logo change embraces our nickname the Y and seeks to increase the understanding of our mission by emphasizing youth development, healthy living and social responsibility.
The YMCA of Greater Dayton is truly excited about the new brand strategy and the opportunity to engage more people in the areas of healthy living, social responsibility and youth development, said Tim Helm, President of the YMCA of Greater Dayton. There are many exciting changes taking place we are building momentum, and this strategy is getting everyone from our volunteers to our members and donors very excited. When you think of the Y, you may think of sports, swim lessons, childcare or fitness, but our programs go way above and beyond the actual Y branches.
The YMCA of Greater Dayton will begin implementing the new brand after the first of the year. Ys across the country will fully transition to the new brand within five years.
This is a very important, exciting time for the Y, said Neil Nicoll, president and CEO of YMCA of the USA. For 160 years, weve focused on changing lives for the better. Our commitment to building greater awareness for the important work we do will enable us to expand our efforts and further strengthen communities across the country.
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Today, across the United States, Ys are making a difference in three key areas of focus:
Youth Development: Nurturing the potential of every child and teen
Healthy Living: Improving the nations health and well-being
Social Responsibility: Giving back and providing support to our neighbors
The Ys former logo had been in place since 1967 and was the organizations sixth since its inception. The refreshed logo, with its multiple color options and new, contemporary look, better reflects the vibrancy of the Y and the diversity of the communities it serves. The new logos bold, active and welcoming shape symbolizes the Ys commitment to personal and social progress.
YMCA of Greater Dayton
The YMCA of Greater Daytons mission is unchanged and remains as follows: to put Judeo-Christian principles into practice through programs that build a healthy spirit, mind and body for all. Originally established in Dayton in 1870, the YMCA now has 12 locations throughout the Miami Valley and serves over 70,000 kids and families. .
For more information about the YMCA of Greater Dayton, visit the website at www.ymcaonline.org.
the Y
The Y is one of the nations leading nonprofits strengthening communities through youth development, healthy living and social responsibility. Across the U.S., 2,687 Ys engage 21 million men, women and children regardless of age, income or background to nurture the potential of children and teens, improve the nations health and well-being, and provide opportunities to give back and support neighbors. Anchored in more than 10,000 communities, the Y has the long-standing relationships and physical presence not just to promise, but to deliver, lasting personal and social change. To learn more about the national focus of the Y please visit ymca.net.
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